If you are looking for a new place to reach customers you should consider mobile. Mobile is an exponentially growing medium now and businesses are starting to see the rewards of competing in the mobile cyberspace. Here are a few things you should consider:
Mobile Marketing is personal, just like phones are personal. Companies in mobile cyberspace can market to an audience of one. Ads can be served up to phones based on GPS location targeting and more. Say you want to get a pizza. You can search for the closest place on your phone and get an ad on their special or a coupon to use on your next purchase.
Mobile Marketing is convenient. The popularity of texting has allowed many people to take advantage of discounts from their favorite vendors just by signing up on their phone. Mobile coupons are then sent via text message- no scissors required.
Mobile Marketing is inexpensive. There are many opportunities for advertisers from Pay Per Click (PPC) to texting campaigns. Mobile ads generally get higher click through rates – because space is limited. Unlike Internet advertising, mobile ads generally appear at the top or bottom of a page. They can also appear at the bottom of text messages, before viewing premium content such as a video, in games, or mobile applications.
Mobile advertising could just unlock your company’s growth potential.
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