You might be if you don’t have a website optimized for mobile users. With approximately 4 billion mobile users worldwide, the mobile internet is expected to grow exponentially this decade reaching almost the entire world population by 2020.
The way we are using the web is changing. This applies not only to the devices we are using but the information that we are consuming on those devices. The retail industry is starting to see some of the effects of this phenomenon. Mobile internet capable devices can look up products, comparison shop to find the best deal, and get directions in only a
few clicks. People can even pay for services with their phone, and companies can use mobile phones to take credit card payments.
All websites are not equal. Some content is still not accessible on phones and mobile web standards are still relatively new. There are many different types of devices, and each of those devices has different capabilities. Many phones have native browsers- so information is not displayed consistently. And most phones (even some high-end smart
phones) cannot handle large images, flash files, and large video files. So as a result, most mobile sites are text based or application based (built for specific phones like iPhone).
Simple tasks are not so simple. Contact forms can be especially frustrating for mobile users who have to type everything in their phone with two thumbs. Websites built for mobile can offer forms that are mobile accessible – forms that don’t require a lot of fields
and that give users multiple choices.
Mobile consumers want to do business with you. In fact, much company research is done on mobile devices before they even set foot in your store. So, don’t ignore your mobile customers but instead give them the tools to let them do business with you. By creating a mobile specific site for your company you can keep your customers happy and let them know that they will be ignored no longer.
I love working with small businesses, non-profits, and entrepreneurs. Contact me today!
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